Google Updates HTTPS is not a Major Ranking Factor

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Google Informed that HTTPS is not a major ranking factor for website

 

Introduction

In the world of search engine optimization (SEO), webmasters and digital marketers are constantly seeking to understand and capitalize on the factors that influence search engine rankings. One particular topic that has long been debated is the impact of HTTPS (Hypertext Transfer Protocol Secure) on search rankings. While HTTPS has become the recommended protocol for secure website communication, there has been a recent development indicating that Google does not consider it a direct ranking signal. In this blog post, we will explore Google's stance on HTTPS as a ranking factor and provide clarity on this important SEO consideration.

The Importance of HTTPS

Before delving into Google's perspective, it is crucial to understand the significance of HTTPS for website owners. HTTPS encrypts the communication between a user's browser and the website server, ensuring that any sensitive data transmitted, such as login credentials or credit card information, remains secure. The adoption of HTTPS has become increasingly important for maintaining user trust and data privacy.

Historical Perspective on HTTPS as a Ranking Signal

In 2014, Google announced that HTTPS would be considered as a ranking signal, albeit a lightweight one. This statement sparked a widespread movement towards HTTPS adoption, as website owners recognized the potential benefits of improved rankings. Over time, Google continued to emphasize the importance of secure browsing experiences and advocated for widespread HTTPS adoption across the web.

Google's Updated Stance on HTTPS

However, in recent years, Google has hinted that the impact of HTTPS on search rankings might not be as significant as once believed. In a tweet posted by Google's John Mueller, a well-known figure in the SEO community, he mentioned that while switching from HTTP to HTTPS can have small ranking benefits, it should not be the primary focus for improving search visibility. This statement was further reinforced by another tweet where Mueller stated that Google doesn't view HTTPS as a "critical" ranking factor.

Mueller's tweets, although not an official proclamation from Google, shed light on the search engine giant's current perspective. It suggests that while using HTTPS is a best practice for security and user trust, webmasters should not expect a significant boost in rankings solely from implementing HTTPS.

Understanding Ranking Signals

To comprehend Google's stance, it's essential to grasp the concept of ranking signals. Google considers numerous factors when determining search rankings, including relevancy, page load speed, mobile-friendliness, content quality, and backlinks, among others. While HTTPS may not be a major ranking signal, these other factors play a more substantial role in determining search visibility.

Focusing on the Right SEO Strategies

The revelation that HTTPS is not a direct ranking factor should not discourage website owners from prioritizing security and implementing HTTPS. It remains crucial for protecting user data and establishing trust with visitors. Moreover, a secure website experience can indirectly impact SEO by reducing bounce rates, improving user engagement, and encouraging natural backlink acquisition.

Instead of fixating solely on HTTPS, webmasters should focus on implementing a holistic SEO strategy that encompasses various aspects of optimization. This includes providing valuable and relevant content, ensuring mobile responsiveness, optimizing page load speed, building quality backlinks, and prioritizing user experience. By addressing these crucial elements, website owners can maximize their chances of ranking well in search engine results.

Conclusion

While HTTPS continues to play a vital role in providing a secure browsing experience, Google's recent statements indicate that it is not a prominent direct ranking signal. Website owners should recognize that SEO success is influenced by a wide range of factors, and a holistic approach to optimization is necessary to achieve desired search rankings. By focusing on creating valuable content and delivering exceptional user experiences, webmasters can build a strong online presence that goes beyond the impact of any single ranking signal, including HTTPS.