How to create SEO and PPC weekly reports? What should it include?

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To monitor, analyze, and report weekly on key performance indicators (KPIs) for PPC campaigns and organic traffic to ensure they are driving new digital customers and are profitable for acquisition and retention, follow these steps:

1. Define Relevant KPIs: Identify the KPIs that align with your goals and reflect the success of your PPC campaigns and organic traffic. Some relevant KPIs may include:

a. Conversion Rate: The percentage of visitors who take a desired action, such as making a purchase or filling out a form.

b. Cost per Acquisition (CPA): The average cost incurred to acquire a new customer through PPC campaigns or organic traffic.

c. Return on Ad Spend (ROAS): The revenue generated from PPC campaigns divided by the cost of those campaigns.

d. Click-Through Rate (CTR): The percentage of users who click on your PPC ads or organic search results.

e. Bounce Rate: The percentage of visitors who leave your website after viewing only one page.

f. Customer Lifetime Value (CLTV): The predicted revenue generated by a customer over their entire relationship with your business.

2. Set Benchmarks and Targets: Establish benchmarks and targets for each KPI based on historical data, industry standards, and business objectives. These benchmarks will serve as reference points to assess the performance of your PPC campaigns and organic traffic.

3. Gather Data: Collect relevant data from various sources, such as Google Analytics, ad platforms (e.g., Google Ads), CRM systems, and any other analytics tools you use. Ensure that you have accurate and comprehensive data for both PPC campaigns and organic traffic.

4. Analyze Performance: Analyze the collected data to assess the performance of your PPC campaigns and organic traffic. Look for trends, patterns, and anomalies that may impact your KPIs. Pay attention to factors such as campaign metrics, ad performance, keyword performance, landing page effectiveness, and organic search rankings.

5. Calculate KPIs: Calculate the KPIs based on the gathered data and benchmarks. Compare the actual values against the targets you set to determine the performance of your PPC campaigns and organic traffic.

6. Identify Insights and Opportunities: Identify insights from the analysis that can guide optimizations and improvements. Pinpoint areas of strength and weakness, such as high-performing keywords or underperforming ad campaigns. Look for opportunities to optimize your PPC campaigns and organic traffic strategies to drive more new customers and improve profitability.

7. Generate Weekly Reports: Create concise and informative reports that highlight the performance of your PPC campaigns and organic traffic, focusing on the identified KPIs. Include relevant data, charts, and insights to provide a comprehensive overview of the weekly performance. Be sure to address key findings, successes, challenges, and recommendations for improvement.

8. Communicate and Discuss Results: Share the weekly reports with relevant stakeholders, such as marketing teams, executives, or clients. Schedule meetings or discussions to present the findings, address any questions or concerns, and collaborate on action plans to optimize PPC campaigns and organic traffic for customer acquisition and retention.

9. Continuous Optimization: Use the insights gained from the weekly analysis and reporting to inform ongoing optimizations of your PPC campaigns and organic traffic strategies. Implement changes, experiment with new tactics, and monitor the impact on your KPIs. Continuously refine your approach to ensure profitability for both acquisition and retention.

By following these steps, you can regularly monitor, analyze, and report on the KPIs related to your PPC campaigns and organic traffic, enabling you to make data-driven decisions and optimize your digital marketing efforts effectively.

 

How to Plan Your Retirement At An Age Of 40

 

How to start investing after the age of 40

Starting to plan and invest after the age of 40 may require some adjustments compared to starting at a younger age, but it's still possible to build a strong financial foundation. Here are some steps to help you getstarted:

1. Assess Your Financial Situation: Evaluate your current financial standing, including your income, expenses, debts, and savings. Determine your financial goals for the future, such as retirement, homeownership, or children's education. Understanding your current situation and goals will guide your planning and investment decisions.
2. Create a Budget: Develop a budget that aligns with your financial goals and helps you manage your income and expenses effectively. Identify areas where you can cut unnecessary expenses and allocate more funds towards saving and investing.
3. Build an Emergency Fund: Establish an emergency fund to cover unexpected expenses or financial setbacks. Aim to save three to six months' worth of living expenses in a separate, easily accessible account. This fund acts as a safety net and provides peace of mind during challenging times.
4. Prioritize Retirement Savings: While starting at 40 may give you a shorter time frame to save for retirement, it's crucial to prioritize it. Take advantage of retirement savings vehicles like employer-sponsored 401(k) plans, individual retirement accounts (IRAs), or other pension plans. Contribute as much as possible, especially if your employer offers matching contributions.
5. Diversify Your Investments: Consider diversifying your investment portfolio to spread risk and potentially enhance returns. Explore a mix of stocks, bonds, mutual funds, real estate, or other investment options based on your risk tolerance and financial goals. Consult with a financial advisor to develop an investment strategy that aligns with your needs.
6. Educate Yourself: Take time to educate yourself about investment strategies, financial planning, and market trends. Read books, attend seminars, or enroll in online courses that can enhance your knowledge and help you make informed investment decisions. Stay updated on economic news and financial developments.
7. Seek Professional Advice: Engaging a financial advisor can provide valuable guidance and expertise. They can assess your financial situation, develop personalized investment plans, and offer ongoing advice to help you meet your financial goals. A professional advisor can also provide insights on tax-efficient investing and other wealth management strategies.
8. Plan for Health Care Costs: As you approach your 40s, health care costs become increasingly relevant. Evaluate health insurance options and consider additional coverage such as long-term care insurance or critical illness insurance. Assess your potential future health care needs and plan accordingly.
9. Review and Adjust Regularly: Regularly review your financial plan and investment portfolio. Life circumstances, goals, and market conditions may change, so it's important to reassess and make necessary adjustments to stay on track. Periodically consult with your financial advisor to ensure your plan remains aligned with your objectives.
10. Stay Disciplined and Patient: Investing and financial planning are long-term endeavors. Be patient and maintain discipline, even during market fluctuations. Stick to your investment strategy and avoid making impulsive decisions based on short-term market movements. Consistency and patience are key to building wealth over time.

Remember, it's never too late to start planning and investing for your financial future. By taking these steps and seeking professional advice, you can make significant progress towards achieving your financial goals after the age of 40.

 

Google Updates HTTPS is not a Major Ranking Factor

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Google Informed that HTTPS is not a major ranking factor for website

 

Introduction

In the world of search engine optimization (SEO), webmasters and digital marketers are constantly seeking to understand and capitalize on the factors that influence search engine rankings. One particular topic that has long been debated is the impact of HTTPS (Hypertext Transfer Protocol Secure) on search rankings. While HTTPS has become the recommended protocol for secure website communication, there has been a recent development indicating that Google does not consider it a direct ranking signal. In this blog post, we will explore Google's stance on HTTPS as a ranking factor and provide clarity on this important SEO consideration.

The Importance of HTTPS

Before delving into Google's perspective, it is crucial to understand the significance of HTTPS for website owners. HTTPS encrypts the communication between a user's browser and the website server, ensuring that any sensitive data transmitted, such as login credentials or credit card information, remains secure. The adoption of HTTPS has become increasingly important for maintaining user trust and data privacy.

Historical Perspective on HTTPS as a Ranking Signal

In 2014, Google announced that HTTPS would be considered as a ranking signal, albeit a lightweight one. This statement sparked a widespread movement towards HTTPS adoption, as website owners recognized the potential benefits of improved rankings. Over time, Google continued to emphasize the importance of secure browsing experiences and advocated for widespread HTTPS adoption across the web.

Google's Updated Stance on HTTPS

However, in recent years, Google has hinted that the impact of HTTPS on search rankings might not be as significant as once believed. In a tweet posted by Google's John Mueller, a well-known figure in the SEO community, he mentioned that while switching from HTTP to HTTPS can have small ranking benefits, it should not be the primary focus for improving search visibility. This statement was further reinforced by another tweet where Mueller stated that Google doesn't view HTTPS as a "critical" ranking factor.

Mueller's tweets, although not an official proclamation from Google, shed light on the search engine giant's current perspective. It suggests that while using HTTPS is a best practice for security and user trust, webmasters should not expect a significant boost in rankings solely from implementing HTTPS.

Understanding Ranking Signals

To comprehend Google's stance, it's essential to grasp the concept of ranking signals. Google considers numerous factors when determining search rankings, including relevancy, page load speed, mobile-friendliness, content quality, and backlinks, among others. While HTTPS may not be a major ranking signal, these other factors play a more substantial role in determining search visibility.

Focusing on the Right SEO Strategies

The revelation that HTTPS is not a direct ranking factor should not discourage website owners from prioritizing security and implementing HTTPS. It remains crucial for protecting user data and establishing trust with visitors. Moreover, a secure website experience can indirectly impact SEO by reducing bounce rates, improving user engagement, and encouraging natural backlink acquisition.

Instead of fixating solely on HTTPS, webmasters should focus on implementing a holistic SEO strategy that encompasses various aspects of optimization. This includes providing valuable and relevant content, ensuring mobile responsiveness, optimizing page load speed, building quality backlinks, and prioritizing user experience. By addressing these crucial elements, website owners can maximize their chances of ranking well in search engine results.

Conclusion

While HTTPS continues to play a vital role in providing a secure browsing experience, Google's recent statements indicate that it is not a prominent direct ranking signal. Website owners should recognize that SEO success is influenced by a wide range of factors, and a holistic approach to optimization is necessary to achieve desired search rankings. By focusing on creating valuable content and delivering exceptional user experiences, webmasters can build a strong online presence that goes beyond the impact of any single ranking signal, including HTTPS.

Google I/O 2023 - Top 9 Key Takeaways.

Google I/O 2023 top nine things you must know about the changes that google has announced for the current year.

It has been more then 6 years that I've written something that I found interesting about the upcoming google updates specially announced in Google I/O 2023. 

Google generative AI is used to make all the google products and platforms readily available

for all the business, organizations and to be helpful to everyone.

How does generative AI help us?

1. Gmail

In 2017 Google officially launched smart reply. Short reply with just one click.

Later on Smart Compose came in a picture which suggested autocomplete while writing in Gmail.

Upcoming in Gmail is: Help me write.

How it Works?

We have to just ask google to write it and it will write for us. E.g. write an email to the airline company for a full refund for the cancellation of the ticket.

Elaborate option in the refinement will help us to elaborate the email in detail. Please find its example below

Gmail has witnessed the changes in the following ways:

2. Google Maps

Last year the immense view was started which showed something like below:

Google Maps provides 20B kilometers of maps directions everyday.

With an Google immersive view you can see your planned trip in advance.

If you want to travel to a specific place just enter the location and you can see the entire thing in an immersive view along with your direction.one can zoom in and watch it with bird eye view.

3. Magic AI Eraser

Moving ahead by the end of the year with the Symantec understanding and generative AI we will be able to use magic eraser tools.

Example of Before and after:

Before image

After Using Magic Eraser Image looks as below:

4. Google Bard

Bard + Tools

In the upcoming time you will have a powered lens.

For example:

If you want to write a caption for the below photograph

Now upload the photograph and ask the bard to write a funny caption about this photograph.

4. Adobe Firefly

With Adobe Firefly you can generate new images from your imagination with Google Bard.

If you are planning a birthday party for a 7 year old kid 

Bard Starts working on your instruction:

You will find the below result with the help of Bard:

Google Duet AI will be available for all the six workspaces.

6. Evaluate Images

There will be two different ways to evaluate the images.

Firstly you will be able to see the more details of the images once it is searched.

It will give all the details like when and where the first similar image appeared.

Where else the image is seen online including news and other online resources like social

platforms.

Moving ahead you will also be able to use the screenshot for search with google lens

All the images from the generative AI will have metadata, a markup in the original file

to provide context.

Creator and Publisher will be able to add similar Metadata

The image label will help you to make out whether the image is AI generated or not.

7. Google Pixel Fold: (powerful mobile and tablet)

• Easily kept in pocket and can be converted to tablet as required. Dual battery.
• Content and UI changes according to its size.
• Display is 7.6”
• Dual screen interpreter mode. It can be used as dual screen.

• Available starts from $1799 and is available now. It will get delivered by next month.
• You will also get a pixel watch along with it.
• Everything will be updated now by Google Pixel 7a
• Like all pixel series Pixel 7a is powered by G2
• Camera is 72% bigger sensor as compared to 6a

Pixel 7a is available at $499 on the same day,

8. Google Tablet (Pixel tablet):

• Designed by google engineers to best fit in hand and home where it is mostly used.
• High Resolution Display with inbuilt speaker. Long lasting and cutting edge AI
• Google tenser G2
• Highly used for Video calling.
• Best thing is it has introduced with Charging speaker Dock

It is available in three colors:

It is available online and one can get it for $499. It will get shipped next month.

Charging speaker dock is included in it.

9. Google Labs

Google Labs helpful features are going rapidly to be given to the users there is a new way to preview for all products across workspace called Google Labs

Conclusion:

As the world is moving towards AI and ML Google IO2023 has clearly shows us how easy we will be use all the updated technologies in our day to day life.

Your feedback always means a lot to me. If you find this blog informative I would request you to share it as it can help others to learn new things in a simple way and keep themselves updated.